Le prime news del¬†CES 2019 a LAS VEGAS¬†sono di ieri 7 gennaio 2019,¬†BlackBerry Limited (NYSE: BB; TSX: BB) ha annunciato oggi di ridimensionare la sua tecnologia BlackBerry Secure e la sua strategia di licensing per consentire all’industria elettronica di realizzare rapidamente l’IoT sicuro e sicuro sul mercato dispositivi.
Secondo un recente sondaggio commissionato dalla societ√†, circa l’80% dei consumatori negli Stati Uniti, nel Regno Unito e in Canada non si fida dei propri dispositivi attualmente connessi a Internet per proteggere i propri dati e la propria privacy.¬†Inoltre, alla domanda sugli acquisti futuri, gli intervistati hanno dichiarato che erano pi√Ļ propensi a scegliere un prodotto o fare affari con un’azienda che aveva una solida reputazione per la sicurezza e la privacy dei dati.
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BlackBerry Empowers the Electronics Industry to Build IoT Devices Consumers Can Trust
According to a recent survey commissioned by the company, approximately 80% of consumers in the U.S., U.K. and Canada do not trust their current Internet-connected devices to secure their data and privacy. Additionally, when asked about future purchases, respondents said they were more likely to choose a product or do business with a company that had a strong reputation for data security and privacy.
The company‚Äôs new BlackBerry Secure feature packs address this concern and buying preference by giving IoT device manufacturers the trusted software and proven framework to securely build smart products ‚Äď from health trackers to Alexa-enabled speakers ‚Äď without having to develop the technology and deep cybersecurity expertise internally.
To ensure the products have been developed to our standards, BlackBerry‚Äôs team of cybersecurity experts review the device. Following this process, the product will be deemed BlackBerry Secure, a recognized symbol of data security and trust.
‚Äú2019 will be the year consumers will begin to vote with their wallets and seek out products that promise a higher level of security and data privacy,‚ÄĚ said Alex Thurber, SVP and General Manager of Mobility Solutions at BlackBerry. ‚ÄúIoT device manufacturers can address security and privacy concerns head-on and stand out in the cluttered IoT space by bringing to market ultra-secure products that consumers, retailers, and enterprises want to buy and use. This new service is a pivotal point in the company‚Äôs software licensing strategy and underscores BlackBerry‚Äôs evolution from providing the most secure smartphones to delivering the trusted security for all smart ‚Äėthings‚Äô.‚ÄĚ
Available today, OEMs will have the choice of the following feature packs which build upon each other and provide various levels of management and control:
- BlackBerry Secure Enablement Feature Pack: The enablement pack offers secure manufacturing and product lifecycle management features. Specifically, BlackBerry will provide a manufacturing station that provides a hardware Root of Trust and is connected to the company‚Äôs Network Operation Center that is monitored 24/7 for uptime and reliability. During manufacturing, a BlackBerry Secure Identity Service Key is injected into the hardware and recorded on a secure server. Both at launch and periodically throughout the product‚Äôs lifecycle, checks are performed to verify that the two keys match. If they do not, the device no longer boots.
- BlackBerry Secure Foundations Feature Pack:¬†In addition to hardening the operating system kernel, the Foundations Pack locks down software being executed with Secure Boot and ARM Trustzone technology to securely generate, use and store encryption keys used for various software operations. It also includes the BlackBerry Integrity Detection (BID) service which various components (kernel, Pathtrust, SELinux, etc) across the software stack, and generates real-time ‚Äėhealth‚Äô reports that can be accessed by users and trusted third-party applications.
- BlackBerry Secure Enterprise Feature Pack:¬†The Enterprise Pack is ideal for devices that will be used in regulated or restricted environments as it enables deeper management and control beyond what is standard in¬†Android Enterprise. Through extended device management policies deployed on the device, enterprises can protect their data by controlling what can be accessed via device debug interfaces, communication protocols (Bluetooth, NFC), and radios (cellular, WIFI, GPS). It is also able to set policies which add baseline security for certifications such as FIPS.
BlackBerry will be available to discuss the new solution at CES Unveiled on January 6, 2019 at the Mandalay Bay, and its booth, #7523 in the LVCC North Hall from January 8 – 11, 2019.
To learn more about the BlackBerry Secure feature packs, please visit¬†www.blackberry.com/secure.
BlackBerry Limited (NYSE: BB; TSX: BB) enables the Enterprise of Things by providing the technology that allows endpoints to trust one another, communicate securely, and maintain privacy. Based in Waterloo, Ontario, the company was founded in 1984 and operates globally. For more information, visit¬†www.BlackBerry.com¬†and follow¬†@BlackBerry.